The Instagram Shift

Before working with Abigail, we were overrun with tasks for Adventures in Marketing 2025. We had so much to do, not enough time or brain space to get to them, and Instagram kept being pushed to the bottom of the list - which we didn’t want to happen as we had sales to make.

Tacking our Instagram with Abigail felt so easy. She gave us so many ideas and prompts to work with, it really removed all of the stress we had been feeling about Instagram. We sold 50% of 2026 tickets during the post-event launch, and Abigail’s Instagram guidance played a large part in making that happen.

We sold 50% of 2026 tickets during the post-event launch, and Abigail’s Instagram guidance played a large part in making that happen.

Niki Hutchison & Abi Sea, Adventures in Marketing

You'll be taken through Abigail's BLOOM method:

B – Build Your Foundation

Start strong with a full Instagram audit and a 1:1 strategy call so we can clarify your offers, ideal clients, and growth goals. You’ll know exactly what’s working, what’s missing, and where to focus.

L – Locate & Attract the Right Audience

Grow a high-quality audience of people who actually want what you sell. We’ll focus on targeted growth and how to create content that builds trust and sparks real interest and sales, not just likes.

O – Organise & Implement

Bring your strategy to life with simple steps to get you showing up, seen, and having conversations that lead to enquiries, without feeling stuck or second-guessing yourself.

O – Optimise with Support

Get a personalised plan and daily WhatsApp support to help you stay consistent, confident, and focused. This is where you build momentum, refine your message, and stay accountable (with support every step of the way).

M – Measure, Reflect, & Move Forward

We wrap up with a group call to review your results, celebrate your wins, and map out your next steps. You'll leave with a system you can rely on and a strategy that keeps working, even when you’re offline.

Before working with Abigail, my approach to social media was ‘post and ghost’ - there was no strategy or consistent approach, and although I was active, it wasn’t creating any value for me.

This felt like a big investment for my fledgling business, and I was worried about committing at that stage. Looking back, I’m so glad I did - I’ve got so much out of the programme.

I’d been very impressed with Abigail’s professionalism demonstrated in the short, free challenge, and her style and story resonated with me. That insight made a huge difference to how I approach my content. When I look at my Instagram now, there’s a clear before and after effect.

My views and engagement are higher, and I feel much more confident with social media. Most importantly, I now have a structured way to approach my socials, and a clear awareness that each post has to have a purpose.

Joyce Dalgleish, The Healthy Manager

Your next clients are scrolling, and they're finding your competitors instead of you.

The business owners who learn how to market themselves with clarity and confidence are the ones adding an extra zero to their revenue, without adding more hours to their week.

You don’t need to go viral. You need a strategic plan that gets you in front of the right people, builds trust, and brings you enquiries from people who are finding you online.

Imagine opening up Instagram and finding replies to your stories saying, “How can I work with you?"

THIS is what The Instagram Shift gives you.

Before working with Abigail, I’d not really used Instagram much, even for personal use, and had a very poor IG page for my business.

I was disinterested in IG overall and only posting so that if someone came along and wanted to see if I was real, they would find something there.

Through The Bloom Method, I learned what worked for me and what didn’t, and got much faster at creating content.

I now know what I need to do next, including doing more talking heads, which is the content that is most viewed and commented on.

I’ve gained confidence in doing it, which is a big shift for me, and felt very supported throughout, both by Abigail and the group.

Angela Joyce, Capisco Coaching

Abigail is Director of Rose & Thistle Social Ltd, a results-driven social media marketing company helping female founders stand out, sell more and become impossible to ignore online — attracting their next big opportunity straight to their DMs.

With over five years of experience in the social media industry, Abigail is passionate about sharing her expertise with business owners and marketers.

Her collaborative, authentic approach enables business owners to use social media to attract customers, generate leads, and grow sales by putting people at the forefront of their brand.

She shows you how to create strategic content that builds trust, boosts your personal brand, attracts new followers and turns them into buyers, all while helping you spend less time online and more time doing the work you love.

Abigail's expertise and dedication have been recognised with nominations for multiple business awards, reflecting the impact and success of her work (Finalist within the Social Media category at Business Women Scotland 2022, finalist for the Rising Star Award at Business Women Connections Edinburgh 2024 and Highly Commended as Social Media Educator and Trainer of the Year at SocialDay SMM Awards 2025).

She is also regularly invited to speaking engagements as a social media marketing expert at universities, podcast features and community events (including ATOMICON fringe event 2025, Glasgow Caledonian University; Workshop for Rachel Harris @accountant_she Adventures in Marketing 2025; Mothers Meetings (Soho House, London); Alice Benham's UK Book Tour; and more).

This is for you if you're a:

Female founders who want to generate consistent sales from Instagram. You're currently getting clients via referrals, and know you're missing oppertunities on Instagram.

Business owner who enjoys Instagram but has no clear strategy, no content plan, forgets to capture content, and has no time to make it a priority.

Motivated learners: You want to invest in your business. You’re ready to learn, take action and take control of your results!

You want your business to be taken seriously. You’re ready to be seen as the expert and attract the right clients on Instagram.

This is NOT for you if you're a:

Casual learner: You're not ready to commit to implementing strategies or systems for growth, and are not interested in learning how to use Instagram effectively in less time.

Brand new business owner: You're still figuring out your offers and trying to make your very first sales.

Quick-fix seeker: You’re chasing instant wins and viral moments, without committing to the strategy and steady work that creates lasting results.

Business owner who is making regular and consistent sales through Instagram: You’re happy with your Instagram strategy, and it's working how you need it to.

How much time do I need to commit each week?
You’ll need around 3 hours per week to watch the calls and implement what you’ve learned.
Is there any live elements?
The Instagram Shift is a fully on-demand course! However, we will be running The Instagram Shift Live! Where you'll get live time with Abigail, the chance for reviewing and more!

If you're interested in The Instagram Shift Live, please email info@roseandthistlesocial.com or message @roseandthistlesocial on Instagram for mroe information.
Is this course suitable for busy business owners?
Absolutely! The course is designed to fit around a busy schedule and is perfect for those who work busy scheduled during the day.
Do I need to have an Instagram account already?
Yes! If you’re just starting out, this course will get you started on your Instagram strategy journey - but please drop us a message at info@roseandthistlesocial.com for some free resources which will help now!
What’s included in the price?
You’ll have access to weekly training and resources for your content and selling strategies.
Is this course for me if I’ve been in business for a while?
Yes! The Instagram Shift is designed for female founders who want their Instagram to consistently bring in the right clients.

We’ll work on refining your strategy, streamlining your content process, and making sure your online presence matches the level of expertise you’re known for in real life.
What happens after the programme ends?
You’ll leave with a clear roadmap and the confidence to continue scaling your Instagram.

Plus, you’ll still have access to the resources and recordings.
Do I need any special tools or software?
I'm not going to force you to buy anything - of course, there will be some suggestions for tools and software that will level up your organisation for your socials. Many of these are free or low-cost.
What if I’m not confident in my skills yet?
That’s exactly what this course is here to tackle! We’ll work on building your confidence, refining your processes, and helping you feel ready to charge what you’re worth.

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