The Bloom Method

Chaotic feeds don't convert, strategic ones do!

The only Instagram marketing programme you’ll ever need to attract and convert aligned, paying clients without dancing, discounting or burning out.
I know you need:  
An Instagram grid that clearly shows you are the expert your ideal clients have been searching for.

A strategy to enable you to show up consistently and confidently, without Instagram taking over your life.

Efficient content and DM systems that regularly bring in leads you’d love to work with and turn them into paying clients.

Right now, your Instagram feed is repelling the very people

who need your help, and you might not even know it.

The BLOOM Method is a 10-week Instagram programme designed for established service providers like you, who are done with posting and hoping, relying on referrals and treating Instagram as a tick box exercise.

You know other people in your industry are using Instagram to make sales, but you don't currently have a strategy, and for you, posting on Instagram, quite frankly, feels like a waste of your time.
Most service providers are still winging it:
Posting when they remember.

Staring at their screen, wondering what to say.

Avoiding showing up on camera because it feels uncomfortable.

Disappearing when business gets busy because there's no structure. 

But together we can change that...

After 12 weeks, you'll know how to:

 Build an Instagram presence that works hard for you, even when you’re offline.

Reach an audience of ideal clients who will pay for what you offer.

Use content to position you as the true expert you are.

 Confidently and naturally sell in the DMs.

Right now, you're probably:

  • Making money, but it’s mostly through word of mouth. 


  • Keen to show up online, but unsure what to say and worried about wasting time and money. 


  • Tired of watching people with less experience than you succeed online, while you feel like the industry's best-kept secret.


  • Ready to stop the guesswork and build your Instagram presence intentionally.


  • Wasting time posting, no one’s engaging, and your DM's are a dead zone.

You're ready to put an end to Instagram being your biggest time suck, and turn it into your best client-generating tool.

Before working with Abigail, we were overrun with tasks for Adventures in Marketing 2025. We had so much to do, not enough time or brain space to get to them, and Instagram kept being pushed to the bottom of the list - which we didn’t want to happen as we had sales to make.


Tacking our Instagram with Abigail felt so easy. She gave us so many ideas and prompts to work with, it really removed all of the stress we had been feeling about Instagram. We sold 50% of 2026 tickets during the post-event launch, and Abigail’s Instagram guidance played a large part in making that happen. 


We sold 50% of 2026 tickets during the post-event launch, and Abigail’s Instagram guidance played a large part in making that happen.


Niki Hutchison & Abi Sea, Adventures in Marketing

What's inside?!

B – Build Your Foundation 
Start strong with a full Instagram audit and a 1:1 strategy call so we can clarify your offers, ideal clients, and growth goals. You’ll know exactly what’s working, what’s missing, and where to focus. 

L – Locate & Attract the Right Audience
Grow a high-quality audience of people who actually want what you sell. We’ll focus on targeted growth and how to create content that builds trust and sparks real interest and sales, not just likes.

O – Organise & Implement
Bring your strategy to life with simple steps to get you showing up, seen, and having conversations that lead to enquiries, without feeling stuck or second-guessing yourself.

O – Optimise with Support
Get a personalised plan and daily WhatsApp support to help you stay consistent, confident, and focused. This is where you build momentum, refine your message, and stay accountable (with support every step of the way).

M – Measure, Reflect, & Move Forward
We wrap up with a group call to review your results, celebrate your wins, and map out your next steps. You'll leave with a system you can rely on and a strategy that keeps working, even when you’re offline.

The Bloom Method gives service providers like you the exact system to take back your time, master Instagram with confidence, attract more followers and turn them into paying clients, fast!

Looking back, I’m so glad I did - I’ve got so much out of the programme

Before working with Abigail, my approach to social media was ‘post and ghost’ - there was no strategy or consistent approach, and although I was active, it wasn’t creating any value for me.

This felt like a big investment for my fledgling business, and I was worried about committing at that stage. Looking back, I’m so glad I did - I’ve got so much out of the programme.

I’d been very impressed with Abigail’s professionalism demonstrated in the short, free challenge, and her style and story resonated with me. That insight made a huge difference to how I approach my content. When I look at my Instagram now, there’s a clear before and after effect.

My views and engagement are higher, and I feel much more confident with social media. Most importantly, I now have a structured way to approach my socials, and a clear awareness that each post has to have a purpose.

Joyce Dalgleish, The Healthy Manager

What used to work on Instagram is no longer cutting through!

Your next clients are scrolling, and they're finding your competitors instead of you. 

 The business owners who learn how to market themselves with clarity and confidence are the ones adding an extra zero to their revenue, without adding more hours to their week.

You don’t need to go viral. You need a strategic plan that gets you in front of the right people, builds trust, and brings you enquiries from people who are finding you online.

Imagine opening up Instagram and finding replies to your stories saying, “How can I work with you?"

 THIS is what The BLOOM Method gives you.

Before working with Abigail, I’d not really used Instagram much, even for personal use, and had a very poor IG page for my business. 


I was disinterested in IG overall and only posting so that if someone came along and wanted to see if I was real, they would find something there.


Through The Bloom Method, I learned what worked for me and what didn’t, and got much faster at creating content. 


I now know what I need to do next, including doing more talking heads, which is the content that is most viewed and commented on. 


I’ve gained confidence in doing it, which is a big shift for me, and felt very supported throughout, both by Abigail and the group. 


Angela Joyce, Capisco Coaching

What's inside?!

The Bloom Method is a fully live programme

  • Bonus Private Kick-off session (121 call) (Value £500)
    Start strong with a full Instagram audit and strategy call including ways to make your bio work harder, clarification of your offers, how to speak to your ideal clients more effectively and what you want to focus on over the next 12 weeks.
  • WEEK 1: Instagram Workshop Live Training (Value £350)
    To get started, we'll make sure you're up to speed with all things Instagram!

    We will cover post dimensions, filming tips, how to use editing tools, and key Instagram features used throughout The Bloom Method.

    You also get the chance to ask any of your burning questions when it comes to Instagram as well!
  • WEEK 2: Audience Growth Live Training (Top Of Funnel Strategies) (Value £350)
    How to integrate engaging with other accounts into your working day, without spending hours you don’t have scrolling.

    Using the grid to maintain your visibility, without Instagram taking over your life.

    How to create Reels efficiently and effectively, to power your audience growth.

    The type of content you need to create for the people who don’t know you yet, so that you’re no longer only relying on referrals.
  • WEEK 3: Live Audience Growth Hot Seats (Value £200)
    Time to check in on your understanding, progress and answer those burning questions so that nothing holds up your progress.
  • WEEK 4: Leverage Instagram For Leads Live Training (Middle Of Funnel Strategies) (Value £350)
    The pinned post strategy that quickly reassures people that you are the expert they need in their feed.

    Using Stories to increase your trust, relatability and sales.

    Tapping into the power of storytelling to keep people engaged and coming back for more.

    Leveraging Instagram’s different features (Reels, carousels, reposts and more) to save you time and optimise your results.
  • WEEK 5: Live Leverage Instagram For Leads Hot Seats (Value £200)
    Time to check in on your understanding, progress and answer those burning questions so that nothing holds up your progress.
  • WEEK 6: Converting in the DMs Live Training (Value £350)
    How to get your ideal clients into your DMs so you can start nurturing them.

    Develop your connection-first mindset for sales.

    How to welcome new followers the moment they appear, so that they stick around and move through your funnel.

    DM scripts so that you never have to spend time wondering what to say next.

    Top tips for converting more of your DMs into sales.
  • WEEK 7: Live Converting in the DMs Hot Seats (Value £200)
    Time to check in on your understanding, progress and answer those burning questions so that nothing holds up your progress.
  • WEEK 8: Content Strategy Live Training (Value £350)
    Knowing your ideal client inside out, beyond simply demographics and into a deep understanding of their passions, pains and priorities.

    Aligning your content pillars so that you’ll never wonder what to post again.

    How to structure your posts, from hooks to captions to call to action and beyond.

    Understanding the benefits of each feature within Instagram and how to use them to maximise your results in no time.
  • WEEK 9: Live Content Strategy Hot Seats (Value £200)
    Time to check in on your understanding, progress and answer those burning questions so that nothing holds up your progress.
  • WEEK 10: Round Up Call (Value £200)
    This is our chance to celebrate how far everyone has come and to hear what your next steps are after The Bloom Method!

    I'm also on hand to answer any last-minute niggling questions.
  • Bonus Momentum Check-in (121 call) (Value £500)
    This is your personalised call where we can discuss whatever you need to stay on the right path, efficiency hacks that will save you time, ways to increase your confidence on Instagram and what needs to happen to keep bringing in those leads and sales.
  • Bloom Private WhatsApp community (Value £600)
    This isn’t another irrelevant group that’s going to use up even more of the time you don’t have; this is your first stop every time you have a question, a wobble or need real-time accountability and fast feedback.

I know that Instagram feels overwhelming, that’s why I’m here to guide you through it.


Abigail is Director of Rose & Thistle Social Ltd, a results-driven social media marketing company turning service providers into industry leaders who stand out, sell more and become impossible to ignore online. 

With over five years of experience in the social media industry, Abigail is passionate about sharing her expertise with business owners and marketers.

Her collaborative, authentic approach enables business owners to use social media to attract customers, generate leads, and grow sales by putting people at the forefront of their brand. 

She shows you how to create strategic content that builds trust, boosts your personal brand, attracts new followers and turns them into buyers, all while helping you spend less time online and more time doing the work you love.

Abigail's expertise and dedication have been recognised with nominations for multiple business awards, reflecting the impact and success of her work (Finalist within the Social Media category at Business Women Scotland 2022 and finalist for the Rising Star Award at Business Women Connections Edinburgh 2024). 

She is also regularly invited to speaking engagements as a social media marketing expert at universities, podcast features and community events (including ATOMICON fringe event 2025, Glasgow Caledonian University; Workshop for Rachel Harris @accountant_she Adventures in Marketing 2025; Mothers Meetings (Soho House, London); Alice Benham's UK Book Tour; and more).

How Jennie went from overwhelmed to a go to divorce coach on Instagram

Meet Jennie from Untying The Knot. She started working with Rose & Thistle Social because she knew Instagram could be a powerful tool, but had no idea where to begin. Now, she’s built expert positioning in her niche, grown her visibility and reach, and created new revenue opportunities through a strategy that finally makes Instagram work for her business.


That's the power of Instagram!

The Bloom Method is for the go-getters and action-takers.

This is for you if you're a:


 Service provider who wants to generate consistent sales from Instagram. You're currently getting clients via referrals, and know you're missing oppertunities on Instagram.


Business owner who enjoys Instagram but has no clear strategy, no content plan, forgets to capture content, and has no time to make it a priority.


Motivated learners: You want to invest in your business. You’re ready to learn, take action and take control of your results!


You want your business to be taken seriously. You’re ready to be seen as the expert and attract the right clients on Instagram.

This is NOT for you if you're a:


Casual learner: You're not ready to commit to implementing strategies or systems for growth, and are not interested in learning how to use Instagram effectively in less time.  


Brand new business owner: You're still figuring out your offers and trying to make your very first sales.


Quick-fix seeker: You’re chasing instant wins and viral moments, without committing to the strategy and steady work that creates lasting results.


Business owner who is making regular and consistent sales through Instagram: You’re happy with your Instagram strategy, and it's working how you need it to.

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Do you tick all the right boxes? Let’s get started, then! 


Start date: 8th April 2026

One time
payment of
£1500
3 payments
of
£595
5 payments
of
£240
5 payments
of
£240
6 payments
of
£275

You can also use 'Buy Now, Pay Later' providers (Klarna, etc.) as well!

Frequently asked questions

Just some of the common questions you might be thinking to yourself. 

 Got anymore? Send Abigail a DM on Instagram, or email us at info@roseandthistlesocial.com

  • What time are the calls?
    The calls are held on Tuesdays at 7.30pm to accommodate most schedules. Don’t worry if you can’t make it live - recordings will be available for you to catch up at your convenience!
  • How much time do I need to commit each week?
    You’ll need around 2–3 hours per week for the live calls and implementing what you’ve learned.
  • What if I can’t make a call?
    No problem! All calls will be recorded and uploaded so you can watch them at your convenience.
  • Is this course suitable for busy business owners?
    Absolutely! The course is designed to fit around a busy schedule and is perfect for those who work busy scheduled during the day.
  • Do I need to have an Instagram account already?
    Yes! If you’re just starting out, this course will likely feel quite advanced - but please drop us a message at info@roseandthistlesocial.com for some free resources which will help now!
  • What’s included in the course price?
    You’ll have access to weekly training and 2 X 1:1 coaching sessions, resources for your content and selling strategies, a private WhatsApp group, bonuses if you sign up in time, and more!
  • Will I get 1:1 support?
    You will receive 2 1:1 coaching sessions (plus a bonus one if you sign up early!)

    Additionally, the workshop calls and our WhatsApp group are also spaces where you can have your questions answered.
  • Is this course for me if I’ve been in business for a while?
    Yes! The Bloom Method is designed for established service providers who already have a solid business offline but want Instagram to consistently bring in the right clients.

    We’ll work on refining your strategy, streamlining your content process, and making sure your online presence matches the level of expertise you’re known for in real life.
  • What happens after the programme ends?
    You’ll leave with a clear roadmap, streamlined systems, and the confidence to continue scaling your Instagram.

    Plus, you’ll still have access to the resources and recordings.
  • Do I need any special tools or software?
    I'm not going to force you to buy anything - of course, there will be some suggestions for tools and software that will level up your organisation for your socials. Many of these are free or low-cost.
  • What if I’m not confident in my skills yet?
    That’s exactly what this course is here to tackle! We’ll work on building your confidence, refining your processes, and helping you feel ready to charge what you’re worth.
  • How does the WhatsApp group work?
    The private WhatsApp group is an exclusive space to ask questions, get feedback, and connect with me and your fellow course members anytime.
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